Every time Taylor Swift’s Eras Tour made history
Taylor Swift’s tour has broken records, caused earthquakes and rocked the world.
Taylor Swift, artist, megastar, phenomenon, has dominated the news for the past two years. Her Eras Tour has made history so many times that it can be hard to keep track: it’s broken attendance records, stimulated local economies, and even generated seismic activity. Swift herself has dominated the charts, (re)released three albums and racked up more than a dozen awards, including a historic 2024 Grammys accolade: Swift’s win for “Midnights†made her the first person to win album of the year four times.
Now almost two years since Eras kicked off in Glendale, Arizona, the tour is ending its historic run in Canada, with six shows in ÎÚÑ»´«Ã½ and three in Vancouver.
This visual timeline looks back at the Eras tour in all its glory and captures the many milestones of this monumental cultural moment.
In this timeline...
Each bead represents
a day on tour
Each crystal bead represents
a show
A small star indicates a confirmed venue record broken
A big gold star indicates a major tour milestone
Number of tickets sold is estimated based on confirmed venue attendance, local news estimates or sold-out capacity.
Shows so far: 0
Tickets sold: 0
November 2022
March 2023
April 2023
May 2023
Tour is announced
The Eras Tour starts making history before it even begins. When Swift first announces the tour on Nov. 1, 2022, a record 3.5 million people pre-register on Ticketmaster for early ticket sale access.
Tickets go on sale
When tickets go on presale on Nov. 15, ticketmaster.com has 3.5 billion ticket requests — four times more than any other peak in its history — which crashes the site. Ticketmaster cancels the general sale due to insufficient inventory.
Glendale
On March 17, the Eras Tour kicks off in Glendale, or “Swift City,†as it is temporarily renamed. On night one, it breaks Madonna's record for most attended female concert in U.S. history. It generates more revenue for the city than Super Bowl LVII did earlier that year. Travis Kelce, Swift’s boyfriend and a Kansas City Chief, played in that final.
Ethan Miller / Getty images
Las Vegas
Taylor Swift becomes the first woman to headline Allegiant stadium.
Taylor Swift via Instagram
Arlington
Swift becomes the first artist to ever perform three straight days at AT&T Stadium.
Taylor Swift via Instagram
Tampa
Swift becomes the first artist to play Raymond James stadium two and three nights on a single tour.
Houston
Swift becomes the first artist to sell out three consecutive nights at the NRG Stadium.
Atlanta
After only 16 shows in 6 cities, more than a million people have seen the Eras tour — almost twice the population of Atlanta itself. That figure doesn’t include the thousands of fans who gathered in parking lots to sing along outside the sold-out stadiums. Call it a Tayl-gate.
Nashville
By its 19th show, the Eras Tour passes the total attendance of Swift’s 2009-2010 “Fearless†tour, which amassed 1.18M attendees over its 94 shows.
Taylor Swift via X
Philadelphia
Vanessa Chatterley via TikTok
Foxborough
The Eras Tour passes the total attendance of Swift’s 2011-2012 “Speak Now†tour, which amassed 1.64M attendees over the course of 110 shows.
Halfway through her U.S. dates, the Taylor Swift Effect is palpable — and you don't have to be a Swiftie to feel it. Local economies are getting eight figure boosts, friendship bracelet beads are flying off craft store shelves and social media feeds are flooded with terabytes of pictures and videos documenting the 3 hour-long show at every angle.
By week 10 of the Eras tour, Swift's sprawling music catalog sees a from its already impressive pre-tour numbers, and the term “Swiftie†becomes firmly embedded in the pop-culture lexicon. The Eras tour is shaping up to be a cultural juggernaut — and it’s just getting started.
June 2023
July 2023
August 2023
Shows so far:
Tickets sold:
Kevin Mazur / Getty images
East Rutherford
The Eras tour records the biggest three-day attendance at MetLife Stadium.
Chicago
Swift becomes the first female act to perform three shows on a single tour at Soldier Field.
Scott Legato / Getty images
Detroit
Swift becomes the first female headliner to perform two back-to-back shows at Ford Field on a single tour.
Pittsburgh
The Eras Tour passes the total attendance of the 2015 “1989†tour, which amassed 2.28M attendees over its 83 shows.
Minneapolis
Governor Tim Walz proclaims
Cincinnati
Swift becomes the first female act to headline a show at Paycor Stadium. The Cincinnati Enquirer reports that a record 4 terabytes of data (approximately 800,000 photos or 1,600 hours of video streaming) moved across the AT&T network, the highest amount of data ever recorded by the network in the region.
Kansas City
Travis Kelce, who has been publicly dating Swift since Oct. 2023, attends the Eras Tour at Arrowhead, the home stadium of the Kansas City Chiefs.
Denver
As Eras hits Denver, the city experiences the highest hotel occupancy of all U.S. stops: 95.9 per cent, 22 percentage points above average seasonal levels.
Seattle
Over the weekend, the dancing from the record-breaking crowd at Lumen Field generates seismic activity equivalent to a 2.3 magnitude earthquake.
Santa Clara
The Eras Tour passes the total attendance of Swift’s 2018 “Reputation†tour, which amassed 2.88M attendees over the course of 53 shows.
etalk CTV via TikTok
Los Angeles
Swift becomes the first act to perform six shows on a single tour, generating an estimated $320 million in economic activity (all figures U.S.)
By the end of Swift’s first U.S. tour, Eras has surpassed any of her previous tours and shows no signs of slowing down. In fact, the unprecedented demand for tickets results in more dates being added across four continents, including more North American dates in 2024. This is good news for Swifties and non-Swifties alike: economists estimate that the tour has generated a whopping for the U.S. economy.
After a brief break, it’s time for Swift to take the Eras tour international. First up: a Short n' Sweet stint in Latin America, with opener Sabrina Carpenter.
Shows so far:
Tickets sold:
September 2023
October 2023
November 2023
Mexico City
Swift performs in Mexico for the first time and becomes the first female act to headline 4 shows at Foro Sol Stadium.
After her Mexico dates, Swift takes two months off from touring, but that doesn’t stop her from breaking records.
Charles Sykes / Getty images
September 12
Swift takes home 9 awards at the MTV Music Video Awards, the most wins for an artist in one night ever. Swift also breaks Madonna’s all-time wins record. The only artist who has more VMAs? Beyoncé.
October 13
“Taylor Swift: The Eras Tour†movie hits theatres, grossing $261 million and becoming the highest-grossing concert film at the global box office ever. Reviews are positive, too: a Time writer calls the movie “transcendent.â€
October 23
Swift’s 2019 sleeper hit “Cruel Summer†hits number 1 on the charts, four years after its release, marking the 10th number one of her career.
Buenos Aires
The Eras Tour officially becomes the highest grossing tour of all time, and the first to ever cross the billion-dollar threshold. The tour is only 60 shows into its 152 scheduled dates.
Rio de Janeiro
Swift becomes the first female artist to play three shows at the Nilton Santos stadium.
TAS2023 / Getty images
São Paulo
On opening night, Swift sets the record for biggest crowd at Allianz Parque stadium, and goes on to break her own record twice in the following days.
After her Latin America shows, Swift takes a brief break from touring, but she doesn’t leave the public eye. In December, Swift is named Time’s person of the year, making her the Soon after, Spotify announces that Swift is their top streamed artist of the year, with a towering 29 billion streams on the platform.
In February 2024, Swift makes history again by winning album of the year for the fourth time at the Grammys — she’s the to do so. The same night, she announces an upcoming new album, “The Tortured Poets Department,†which will be released in April.
But first, it’s time to fly halfway across the world to start the next leg of Eras in Tokyo.
Shows so far:
Tickets sold:
February 2024
March 2024
Jose Carlos Fajardo / Getty images
Tokyo
On Swift’s first Tokyo stop, her four consecutive shows generate an estimated 34.1 billion yen for Tokyo’s economy. Swift makes it back to Las Vegas to watch Kelce win the Super Bowl against the San Francisco 49ers. She’s accompanied by her mother, and friends Blake Lively and Ice Spice.
Graham Denholm / Getty Images
Melbourne
At MCG Stadium, Swift plays to the largest crowds of her career, setting a three-day attendance record of 288,000.
Sydney
The Eras tour hits 5 million attendees, surpassing Harry Styles’ “Love On Tour,†which had amassed 5 million attendees over 169 shows.
Taylor Swift via Instagram
Singapore
Swift becomes the first solo act to perform six shows on a single tour. Economists estimated that Swift's concerts would add between $222–$296 million to the country’s first-quarter GDP.
Less than a week after Swift’s last show in Singapore, “Taylor Swift: The Eras Tour†hits Disney+. It breaks the record for the garnering 4.6 million views in the first three days of its release.
On April 19, Swift releases her 11th studio album “The Tortured Poets Department,†which becomes the first album in Spotify history to rack up over 300 million streams in a single day. 10 days later, Swift becomes the only artist to ever occupy the on the Billboard 100 simultaneously.
Next up: the second longest leg of the Eras tour in Europe. These concerts represent a new era for Eras, including new costumes and songs from “The Tortured Poets Department†added to the setlist.
Shows so far:
Tickets sold:
May 2024
June 2024
Kevin Mazur / Getty images
Paris
At Swift’s first stop in Paris, La Défense Arena increases its capacity to accommodate demand, setting a new attendance record of 45,000.
Stockholm
Swift sets the attendance record for Friends Arena on opening night — and beats her own record the next two nights.
Lisbon
Swift performs for the first time in Portugal.
Madrid
The Eras Tour passes the total attendance of the Elton Johns' “Farewell Yellow Brick Road†tour, which amassed 6 million attendees over 330 shows.
Lyon
Swift performs in Lyon for the first time and set a record for the biggest single-day attendance for a female act.
Edinburgh
Swift breaks Murrayfield Stadium’s all-time attendance record on opening night, and beats her own record again twice the following two shows. She reportedly injects £100 million into the Scottish economy.
Liverpool
The opening night show in Liverpool marks the 100th show of the Eras tour, and breaks the venues' all-time attendance record set in 1952 during a soccer match. That night, Swift confirms that the tour will end after her last scheduled dates in Vancouver in December.
Cardiff
Swift marks her first time headlining in Wales.
Cameron Harris via TikTok
London (part 1)
Swift’s first Saturday show sets the record for the most mobile data used during a standalone concert at Wembley Stadium: 5.57 terabytes.
The explosion of Swift's global popularity is on full display during the tour’s European leg. Swift’s 2017 “Reputation Stadium Tour†— her largest tour up to that point — had six European tour dates. The Eras Tour had 51, and the remaining tickets were selling out fast.
The unprecedented demand shows both Swift's international reach and just how far Swifties are willing to go to see her live. The European Eras tour dates draw a substantial amount of (mostly Americans), who had missed out on seeing the show at home. They bring their spending money with them: it’s estimated that Eras brought in almost for the UK economy alone.
Shows so far:
Tickets sold:
July 2024
August 2024
Dublin
Swift becomes the first act to sell out Aviva Stadium three nights in a row.
Amsterdam
The Eras Tour passes the total attendance of U2's “360° Tour,†which amassed 7.3 million attendees over 110 shows.
Zurich
Swift plays in Switzerland for the first time.
Milan
Swift’s first time performing in Italy in 13 years.
Gelsenkirchen
The mayor temporarily declares the German city “Swiftkirchen†in honor of Swift’s visit.
Hamburg
and gets a shoutout.
MommyG via X
Munich
50,000 fans gather outside of a hill outside the sold-out stadium both nights.
Warsaw
Swift visits Poland for the first time.
Vienna
All three Vienna shows are cancelled due to a thwarted terrorist plot. On Instagram, Swift wrote, "The reason for the cancellations filled me with a new sense of fear, and a tremendous amount of guilt because so many people had planned on coming to those shows. But I was also so grateful to the authorities because thanks to them, we were grieving concerts and not lives."
Gareth Cattermole / Getty images
London (part 2)
After her second round of London shows, Swift becomes first solo artist to ever play Wembley eight times in a single tour, dethroning Michael Jackson who set the record in 1988.
Swift ends the European leg of the tour having played 14 countries in four months. With 131 shows done and only 18 remaining, The Eras Tour is about to enter its final stretch.
But Swift isn't slowing down just yet. At the 2024 MTV Video Music Awards in September, she takes home 7 VMAs, including the biggest award of the night, Video of the Year, for her “Fortnight†music video. This puts Swift’s VMA count at 30, making her the in MTV history.
Several weeks later, Swift sets out for the final leg of her tour and North American homecoming, starting in Miami.
Shows so far:
Tickets sold:
October 2024
November 2024
December 2024
Miami
The Eras Tour passes the total attendance of Ed Sheerans “÷ Tour,†which amassed 8.8 million attendees over 260 shows.
TAS2024 / Getty images
New Orleans
Swift sets a three-day attendance record for Caesars Superdome.
Indianapolis
Swift closes out her final U.S. shows with a bang, breaking the attendance record for Lucas Oil Stadium on opening night, and beating her own record the following two shows.
The last time Swift performed in Canada was in 2018, when she played two shows in ÎÚÑ»´«Ã½ on her “Reputation†tour, her only Canadian stop. For Eras, she’s playing six sold-out shows at the Rogers Centre over the course of two weekends, the only city on the tour where she’s playing two full weekends back-to-back.
Nick Lachance / ÎÚÑ»´«Ã½ Star
ÎÚÑ»´«Ã½
Excitement in the city reaches fever pitch. The Rogers Centre erects a massive friendship bracelet on the stadium that reads “Taylor Swift The Eras Tour.†Portions of some nearby streets are renamed “Taylor Swift Way†in honour of Swift’s visit.
By the end of the second weekend, Swift will become the only artist to ever play Rogers Centre six times on a single tour. The Eras Tour will have generated an estimated $152 million in direct spending in the city, $141 million of which is estimated to come from out-of-town visitors.
Finally, The Eras Tour will head to its final destination, Vancouver, where Swift will play three sold out shows at B.C. Place. That's as many shows as she's ever played in the city since she first visited on her 2011 “Fearless: tour.
Vancouver
The Eras Tour will tie Coldplay's ongoing “'Music of the Spheres World Tour†for the most attended tour of all time.
By the time the Eras Tour ends in Vancouver next month, 18 months since her first show in Glendale, Taylor Swift will have performed over 6,500 songs to approximately 10 million people in 21 countries.
Almost 20 years into her career, The Eras tour amassed more attendees than all of Swift’s past tours combined. She will have also generated a global economic impact of up to making her an economic engine the size of a small country.
What does the next era look like for Swift? There are rumours that an announcement for one of her last re-recordings, “Reputation TV†is right around the corner, and that she’s set to explore a new facet of her career as the director of a full-length film with Searchlight Pictures.
But first, she’s probably going to take the week off.
Taylor in ÎÚÑ»´«Ã½: A fan celebration
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