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Taylor Swift is good for business, but nobody in ÎÚÑ»´«Ã½ saw THIS coming. Inside the ‘unprecedented’ Eras Tour tattoo surge

Tattoo shops say Taylor Swift is bringing business like they’ve never seen. So why are Swiftie tattoos so popular?

Updated
4 min read
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Swifties like Adam Raffoul, centre, have flocked to ÎÚÑ»´«Ã½ tattoo shops to mark their fandom of Taylor Swift and the Eras Tour coming to town. Artist Addy Stirtzinger, right, made 59 flash designs in preparation.


These walls, lined with skateboards, stickers and tattoo designs, have seen some things.

After all, New Tribe Tattoo and Piercings has been around for decades. The second-floor studio, tucked above the Queen Street Warehouse bar, has the esthetic of a mid-20th century diner with checkerboard floors and bright red and blue walls. A 1990s Pepsi vending machine populates the waiting area.

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Mark Colley

Mark Colley is a ÎÚÑ»´«Ã½-based general assignment reporter for the Star. Reach him via email: mcolley@thestar.ca

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