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Opinion | We research masculinity and can confidently say: Young men don’t benefit from what the right is selling them

3 min read
Female students mark International Women's day by leading protests in Serbia against corruption

People march during International Women’s Day, in Belgrade, on March 8, 2025.


Michael Kehler is a research chair of masculinities studies in education at the University of Calgary. Gabriel Knott-Fayle is a researcher at the University of Calgary whose work focuses on gender justice in sport and education.

We’ve seen the data. We’ve heard the stories. Many young men are struggling to find their place in the world. Maybe they can’t find a job or a partner; maybe they feel isolated, with no real outlet for their emotions. In the United States, , and men are more likely to bottle up their feelings than express them.

These young men have become the enthusiastic target demographic for charlatans such as Joe Rogan, Andrew Tate, Jordan Peterson and the rest of the so-called manosphere, a loose collection of online communities and influencers peddling  “the idea that emotional control, material wealth, physical appearance and dominance, especially over women, are markers of male worth,†. And this is no niche phenomenon: two-thirds of young men “regularly engage with masculinity influencers online.â€

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Michael Kehler is a research chair of masculinities studies in education at the University of Calgary. Gabriel Knott-Fayle is a researcher at the University of Calgary whose work focuses on gender justice in sport and education.

Opinion articles are based on the author’s interpretations and judgments of facts, data and events. More details

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